Haute Parfumerie & Botanical Alchemy

A U R A

The Architecture of Scent.

EST. 2024The Creator & Mystic$1,000,000 BRAND SPECIFICATION
01. Manifesto & Voice

Ethos & Strategic Architecture

Brand Archetype
The Creator & Mystic
Facet: Monumental Visionary

Drive & Imperative:Radical Innovation & Structural Audacity

"Form originates where convention ends."
Patron Architecture
Ultra-High-Net-Worth Patrons & Private Collectors
Status, Discretion & Heirloom PermanenceGlobal Metropolises (Zurich, Tokyo, Milan, NYC, London)

Discerning patrons seeking timeless artifacts that embody discretion, rare tactile finishes, and heirloom permanence.

Brand Voice Adjectives
EtherealSensorialUnderstatedHypnoticPure

Invisible Architecture.

Emotion distilled into matter.

A perfume is not a decoration; it is an invisible monument erected in memory. We craft olfactory compositions using rare wild-harvested resins, hand-tinctured woods, and mineral waters.

Pillar 01

Botanical Integrity

No synthetic stabilizers or artificial colorants. Every note originates from living flora and wild stone.

Pillar 02

The Silent Note

The most powerful fragrance is the one that lingers intimately within whispering distance.

Pillar 03

Timeless Vessel

Flacons molded in heavy mouth-blown flint glass with cold-forged brushed titanium stoppers.

03. Color Architecture & Pigments

Nocturne & Champagne

Deep obsidian shadow, aged ivory silk, warm liquid champagne gold, and misty slate.

GOLD FOIL
primary-dark
Copy

Obsidian Velvet

#111215

RGB:17, 18, 21
CMYK:70, 65, 60, 92
Pantone:Black 7 C
WCAG 2.1:AAA Pass

Flacon cap boxes, boutique curtains, primary evening backgrounds.

primary-light
Copy

Silk Ivory

#F7F5F0

RGB:247, 245, 240
CMYK:0, 1, 3, 3
Pantone:Warm White C
WCAG 2.1:AAA Pass

Tissue packaging, boutique marble counter accents, editorial paper.

accent-foil
Copy

Champagne Luster

#E5C378

RGB:229, 195, 120
CMYK:10, 20, 60, 0
Pantone:Pale Gold 10126
WCAG 2.1:AA Pass

Neck flacon ring, foil printed label accents, hot stamp insignia.

support
Copy

Misty Quartz

#696E75

RGB:105, 110, 117
CMYK:50, 40, 35, 15
Pantone:Cool Gray 9 C
WCAG 2.1:AA Pass

Ingredient formulas, batch vintage numbers, legal notations.

60-30-10 Spatial Ratio Directives

60% Dominant foundation canvas, 30% Structural paper surface & longform editorial, 10% or less for metallic foil stamps and edge gilding.

04. Typographic System & Hierarchy

Architectural Dual-Typeface Pairing

A high-tension dialogue between objective Neo-Grotesque geometry and razor-sharp transitional editorial serif. Adjust kerning in real time below.

Primary // Headline DisplayCinzel / Syne
Aa
Live Display Weight Specimen

A U R A, EXTRAIT DE PARFUM

Primary Kerning Slider
+0.350em(350 tracking)
-0.05em (Dense)0.00em (Standard)+0.25em (Luxury)+0.60em (Wide)
Presets:
Baseline Specification Rule

Guideline Spec: 0.35em (Ultra Wide) // Live Active: 0.350em

Design Rationale

Carries the timeless majesty of classical Roman lapidary inscriptions.

Secondary // Editorial SerifCormorant Garamond
Bb
Live Editorial Narrative Specimen

"Top notes of wild bergamot and cracked coriander dissolving into smoked vetiver."

Secondary Kerning Slider
+0.020em(20 tracking)
-0.04em (Tight)0.00em (Neutral)+0.08em (Airy)+0.30em (Expanded)
Presets:
Optical Contrast Ratio

Hairline calligraphic serifs // Live Tracking: 0.020em

Design Rationale

Delicate stems and organic serifs evoke the petals and smoke of fragrance.

Type Scale & Modular Specifications

Primary Tracking: 0.350emSecondary Tracking: 0.020em
H1.CinzelTitle Inscription
56px / 3.5rem // live tracking: 0.35em

A U R A

H2.GaramondStory Header
36px / 2.25rem // live tracking: 0.02em

The Architecture of Scent

NOTE.MonoFormula Spec
12px / 0.75rem // live tracking: 0.2em

50ML / 1.7 FL. OZ., ALCOHOL VOL 82%

05. Tactile Materiality & Print Specifications

Substrates, Foils & Art Direction

A luxury identity commands authority through weight, paper grain, and light-absorbing finishes.

Substrate Architecture

Primary Paper Stock

350gsm G.F Smith Colorplan Ebony with embossed Linen finish

Double-thick cotton board provides substantial tactile heft, dampening vibration and resisting deflection.

Finishing Techniques
  • Curz Champagne Gold Micro-Foil Stamping
  • Laser-etched Heavy French Flint Glass
  • Magnetic snap box lid with ribbon pull tab
Surface Texture Treatment

Fine tactile linen weave with matte stone surfaces.

Visual Art Direction & Cinematography

Lighting Atmosphere

Diffused morning mist through sheer linen, soft ray tracing.

Subject Matter & Textures

Glass flacons bathed in liquid reflections, macro botanical droplets, raw quartz crystals.

Color Grading & Tonal Depth

Warm amber tones, desaturated deep obsidian, golden glow.

Tonal Palette RangePRESS DENSITY TEST
Carbon
Granite
Foil
Cotton
06. Real-World Applications & Collateral

Tactile Environmental Proofs

Interactive high-fidelity prototypes showcasing the identity system across stationery, luxury packaging, and architectural environments.

Specimen 01 // Interactive 3D Card

600gsm Cotton Executive Card

(Blind Debossed Emblem // 0.8mm Relief)
EST. 2024

AURA

The Architecture of Scent.

Managing Principal

atelier@aura.com

Physical Specifications

Paper Stock: 450gsm Colorplan Ebony with hot champagne foil lettering and debossed insignia.

Front Treatment: Orbital logo stamped in shimmering champagne foil on deep midnight card.

Edge Finish: Champagne metallic foil edge gilding.

Specimen 02 // Luxury Unboxing

Rigid Setup Presentation Box

A U R A

Heavy shoulder-neck rigid gift box with silk ribbon pull., Champagne foil hot-stamp on top and blind debossed emblem on base.

Specimen 03 // Spatial Wayfinding

Backlit Architectural Signage

AURA

Atelier & Global Headquarters

Flagship boutique entrance in Paris 1er, carved into pale limestone. // Brushed champagne bronze lettering recessed 5mm into honed stone.

AI Photorealistic Collateral Studio

Generate Bespoke Mockups with Gemini Generative Studio

Gemini 3.1 Flash Image // Architectural Studio Resolution
packaging

Heavy Flint Glass Flacon

Mouth-blown 50ml bottle with brushed titanium stopper and gold-foil neck band.